A marketplace model of consultation psychiatry in the general hospital

Publication: American Journal of Psychiatry

https://doi.org/10.1176/ajp.135.11.1380

Abstract

The manner in which internists and surgeons view potential psychiatric consultations is analogous to the way in which consumers evalute a service or product in the marketplace. Factors that determine a purchase or a consultation request include 1) perception of need, 2) prior attitude and experience, 3) projected image, 4) availability, and 5) cost/benefit ratio. The author presents a model of psychiatric consultation, with similarities between research and development, manufacturing and merchandising phases on the one hand, and negotiation, investigation, and implementation phases on the other.

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Information & Authors

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Published In

American Journal of Psychiatry

Volume 135 • Number 11 • November 1978

Pages: 1380 - 1383

PubMed: 101088

History

Published in print: November 1978

Published online: 1 April 2006

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A marketplace model of consultation psychiatry in the general hospital

Abstract

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