The Perfect Storm: Collision of the Business of Mental Health and the Implementation of Evidence-Based Practices

Data came from 49 stakeholder interviews. Procedures were approved by the University of Pennsylvania and City of Philadelphia Institutional Review Boards. Thirty-three agency leaders from the 42 agencies (response rate of 79%) who participated in DBHIDS initiatives completed interviews. Sixteen policy makers (hereafter referred to as system leaders) from DBHIDS and Community Behavioral Health (CBH) were also invited to participate; all agreed. System leaders included senior leadership of DBHIDS and CBH, as well as internal coordinators dedicated to each EBP initiative. CBH is the nonprofit behavioral health managed care organization for Medicaid-enrolled Philadelphians.

We developed a semistructured open interview guide to collect information about participants’ experiences with EBP initiatives, with a focus on factors that support or impede the implementation process, particularly the role of funding. Transcripts were analyzed in an iterative process based on a modified grounded theory approach (12).

Agency leaders agreed that implementing EBPs is costly and that the time commitment detracts from productivity (Table 1). Agency leaders noted the time and expense of additional supervision, consultation, note writing, training, technology, and session preparation time—and for some protocols, longer sessions required by the EBP than billing permits. Most agency leaders noted that EBPs are financially advantageous because they could yield increased revenue through increased patient referrals, engagement, and retention; enhanced reputation; and decreased employee turnover. About half the agency leaders believed that the cost of EBPs should be a shared responsibility between agencies and the public system and described internal financial restructuring and using external grants and endowment funds to accommodate these extra costs. Agency administrators, especially those overseeing outpatient services, acknowledged financial distress due to rising costs and decreased funding and reimbursement. A third of agency leaders reported that EBP implementation was fiscally impossible without external funding. Most agency leaders had suggestions for policy makers to support EBP implementation. Most of their suggestions involved enhancing reimbursement rates and other financial incentives (that is, pay for performance and preferred-provider designation).

EBP implementation was described by system leaders as a financial commitment for both the system and the agencies (Table 1). Even though system leaders acknowledged fiscal challenges of EBP implementation for the agencies, they unanimously advocated less for enhanced rates and financial incentives and more for financial and business planning at the agency level to accommodate the financial realities of EBP implementation.

This study was the first to systematically investigate from the perspective of multiple stakeholders how funding influences implementation of EBPs. Both agency and system leaders agreed that EBP implementation is costly, and most agreed that this cost should be shared. The stakeholders did not agree on how EBPs should be financed.

Increasing reimbursement rates is never simple. State Medicaid rates are often below private market rates, which constrains the system’s ability to enhance rates (13). Payers have the difficult dilemma of determining what to pay for (for example, training, service delivery, or outcomes) and how to resolve fidelity, certification, and measurement issues. However, EBPs are by nature a set of easily definable interventions that can theoretically garner a higher reimbursement rate. The development of methods for value-based reimbursement (for example, pay for outcomes) and innovative financial structures to provide financial incentives to promote EBPs is in its infancy in mental health care (14). More research is needed to identify and evaluate effective financial incentives (5). Nonetheless, the increasing policy emphasis on EBPs and excellence in health care delivery may be the single greatest future opportunity for enhanced reimbursement rates.

This exploration into the funding of EBP implementation uncovered questions about financing in public mental health care. The crumbling infrastructure in outpatient settings may endanger the implementation and sustainability of EBPs (13). The financial landscape has likely become even more constrained because of reductions in funding by state agencies. These community mental health programs may need to be more efficient than ever, particularly if they are to take on the additional cost of implementing EBPs. EBP implementation requires agency leaders to be proficient in effective business practices; however, many leaders do not have business backgrounds. Through the Business Efficiencies and Effectiveness Project (BEEP) Learning Collaborative (www.ctacny.com/beep-business-efficiences-and-effectiveness-project.html), New York State is attempting to improve fiscal effectiveness of organizations in concert with implementation efforts. There has also been promising work in Australia, where programs voluntarily share and discuss financial and service information in order to improve business practices (15). If the financing problem is in part a result of business inefficiencies, more work is needed to identify organizationally efficient mental health agencies and how to promote better business practices. Cross-academic collaborations with business schools along with community-academic partnerships would be particularly beneficial.

The context of Philadelphia is worthy of note. Philadelphia has a public system with a strong commitment to EBPs in both belief and dollars. Even though agencies did not pay for training, consultation, and other start-up costs, they reported significant financial burden related to productivity, billing, and sustainability. This has troubling implications for public systems that cannot afford significant investment in EBP implementation, as well as for community mental health programs that endeavor to adopt EBPs without financial backing.

Three study limitations should be mentioned. First, this sample represented one system, and results may not be generalizable to agencies outside Philadelphia. Second, interviewee responses were subject to recall bias. Third, the study did not include financial analysis of agency operations. Whether agencies are actually inefficient or inadequately funded is an empirical question that begs further scrutiny.

The study findings have important implications. Much has been written about the importance of funding in the EBP implementation process, but little empirical work has delved into why, from the perspectives of multiple stakeholders, financing is important and how the broader fiscal landscape influences the EBP implementation process. It is our hope that this investigation launches a systematic research agenda that leads to a richer understanding of the fiscal challenges coupled with the financial realities of implementing EBPs in mental health care.

The authors thank the stakeholders who participated in this study.